STEM Foundation

COURSE: Innovation and Strategy for Business Leaders

This Accelerated ONE-DAY course is aimed at Business Leaders who wish to apply innovation more strategically and systematically to improve business performance and ultimately drive growth

This course will inform and shape the design parameters for innovation initiatives to ensure alignment with business strategy. It will support individuals in the leadership, management and governance of innovation within their organisations.

Through the use of tools and techniques, participants will understand how to build and validate a new business model, improve organisational readiness to support innovation and create a sustainable innovation capability to drive performance excellence. The use of creativity as a catalyst for achieving high performing teams and transformational business processes will be addressed. The course will also examine the use of competitive intelligence in enabling effective decision-making to target opportunities and accelerate business model innovation.

Why you should attend

  • Build innovation into the strategy development process
  • Design innovative, go-to-market strategies that drive growth
  • Create more value and secure a competitive advantage
  • Identify and exploit new markets that are uncontested
  • Apply creative strategies to market your business offerings

Who Participated

Many organisations from different sectors including: Activate Learning, BAE Systems, Bosch, Cobham, Costain, City of Glasgow College, Huawei, Cherwell South Northamptonshire & Stratford upon Avon Council, Coleg Menai, Ministry of Defence, Panasonic, Plessey Semiconductors, Plymouth University, Rolls-Royce, Royal Mail, Skanska, Thales, Toyota, Wolverhampton University, Severn Trent Water and many more….


There are five interconnected pieces that a senior manager will need to embrace in order to lock-in innovation within the organisation to create value and competitive market positioning.











Course Highlights

  • Aligning innovation with business strategy 
  • Using tools and techniques such as Business Model Canvas, Design Thinking, Value Proposition and Minimum Viable Offer, Value Disciplines, Value Curve Innovation and Blue Ocean Strategy, Empathy Mapping and Customer Journey to develop and assess business case scenarios
  • Exploring the impact of markets and industries forces on developing and sustaining innovation
  • Developing effective innovation governance
  • Identifying and sponsoring innovation projects
  • Assessing innovation competencies and ways to develop innovation talent
  • Identifying conditions of high performing cultures to facilitate better innovation
  • Establishing key performance indicators for your innovation initiatives 

Business Model Innovation (why)

  • Assessing the Innovation Index
  • Reinventing the business model (the S Curve in different horizons)
  • Identifying where innovation could happen (Process, Offering, Finance, Delivery)
  • Business Model Canvas (building the business case) and the go-to-market plan

Enablement - tools & processes (how)

  • Decision making and visual thinking
  • Design thinking and creativity tools for senior managers
  • Clustering and prioritising techniques for new propositions

Commitment to an Innovation Culture

  • Active innovation leadership (behaviours and attitudes)
  • Enabling an intrepraneurial capability
  • Creating core competencies around innovation development
  • Forming team-X (transformational teams)
  • Recognising innovation intrinsically and extrinsically
  • Enabling knowledge capture and management


  • Governance structures for innovation investment
  • Responsibility and accountability of innovation leadership
  • Innovation pipeline management

Propositions & Innovation Portfolio Management

  • Developing a balanced portfolio (organic or acquisition) using three horizons in relation to goals
  • Assessing and shaping the value (created and captured) in relation to innovation investment
  • Understanding certainty, timing and risk in the context of innovation portfolio management
  • Understanding the types of innovation to shape the portfolio in relation to strategic importance

Cross-cutting themes

Improvement / Diversification

  • Blue Ocean strategy to identify areas to improve


  • Defining the appetite for risk


  • The relationship between market share and market growth opportunity versus the innovation investment and risk


  • Spotting and developing innovation talent


  • Horizon scanning and trending - FTE Matrix
  • Competitive Intelligence 


  • Listening - customer focused innovation
  • Improving the customer journey to identify where innovation opportunities lie and where the customer touch points are

Technology and Partners

  • Planning and optimising collaborative engagement for innovation (e.g. capability partner and delivery partner)
  • Levering IP and connecting the R&D function


Learning materials, lunch and refreshments will be provided. Upon completion of the programme, participants will be eligible for a Certificate from the Institute of Innovation & Knowldge Exchange as well as a full membership of the Institute.


Prof Sa’ad Sam Medhat

Professor Medhat is Chief Executive of the Institute of Innovation and Knowledge Exchange where he helps businesses and academic institutions develop effective strategies for growth. Medhat is a Trustee of the STEM Foundation, a Visiting Professor to University of Suffolk, a Visiting Professor to the University of St Mark & St John, a serial entrepreneur, a business innovator, and an inventor with patents and extensive publications and books worldwide. Medhat sits on the boards of a number of international companies and colleges.  He has worked in business, education and policy and has a unique perspective on what makes an organisation really innovative.

Medhat has an established reputation for driving forward ideas and making things happen. Former roles include Vice President of NASDAQ technology company, IBM Professor of Concurrent Engineering, Intergraph Professor of Electronic Design Automation, founding Principal & Chief Executive of the University of Dubai, Director of the Engineering and Technology Board, Governor of Activate Learning (a group of colleges in Oxfordshire and Berkshire). He holds a PhD and Master degrees in engineering and technology and is a fellow of a number of royal chartered professional institutions in technology, management and marketing.

Medhat will be supported by members of the innovation faculty in the delivery of this programme.



St James, Central London.

Date: 12/09/2019
Time: 09:00 - 17:00

Book Course

Registration is not complete until you are paid in full and we have confirmed you registration on the programme. Programmes dates, tuition fees and faculty are subject to change.


"A very useful synthesis of innovation best practice, captured in a coherent framework. Good positioning of Innovation in the context of strategy.”

Dr Alvin Wilby, Vice President (Research Technology & Innovation), Thales Group

“Very useful tools. Very applicable to our strategy development!”

Julian Hasinski, Technical Director, Raytheon UK

“Very thought-provoking and good to hear from people who have done it!”

Rapid Capability Office, Royal Air Force

“ The course exceeded my expectations. Thought-provoking but qualified with great examples! ”

Carl Arntzen, CEO, Bosch Thermotechnology

"This course is totally switched on and connected. A fantastic experience!"

Alex Craig, Deputy Principal Edinburgh College

"This course is of highest quality and superb value."

Michael LeGoff, CEO Plessey Semiconductors

“Informative and professionally delivered programme.”

Dawn Robertson, Toyota UK

“A truly excellent course. It helped me to better understand the challenges in embedding innovation in our business and also crystallise the things we are doing well.”

James Lewis, Business Growth & Innovation Leader Network Rail

“Excellent Course.”

Hardev Hughes, Rolls Royce

“Enormous amount of content to absorb. The board level insight was invaluable”

Sarah Shipley, Assurance Director, Costain

“Hugely interesting and informative. A very well-structured course. Good to see outside the education sector how business leaders tackle innovation!”

Dr Ian Rees, Principal Coleg Menai, Wales

“Excellent, I really enjoyed the last two days. And I certainly feel inspired and ready to use these techniques in all key areas in my organisation.”

Jo Tipa, Operations Director, UK National Skills Academy for Nuclear

"Bring the subject alive with breadth & depth of knowledge."

Jonathan MacWilliam, Cherwell South Northamptonshire & Stratford upon Avon Council

“Outstanding! I am looking forward to applying everything I have learned to the next phase of my organisation’s development." 

Stella Mbubaegbu CBE, Chief Executive, Highbury College.

"Fantastic! Virtually, one-to-one. Insights from presenters."

Dr Bob Stear, Head of Innovation, Severn Trent Water

"Very thought-provoking. The material and conversations have helped in providing more options/tools to help with the evolution of aspects of the business.."

Dave Short, Engineering Director, MAI, BAE Systems

“Very Powerful tools that I can use immediately! Very authoritative innovation course. Great experience."

Jason Loh, Head of IP & Strategy Panasonic.

"Great coourse. Great value."

Dr Leila Jeffers, R&D Innovations Leader, TT Electronics

"Lots of information! Liked the different models and overlays, and all will be very useful to me."

Cathy Davis, Head of Investment Programmes, Strategy Technology, BAE Systems

"The course was superb - difficult to overstate how valuable I found the insights into the business of Innovation. The course was a great array of practical, implementable tools allied to an over-arching conceptual framework that cut through a lot of the mysticism that some innovation practitioners would prefer their art to be wrapped in. Equally important, were the peer-to-peer discussions. All in all, a great day's education."

Col Nigel RM Tai, Consultant Vascular & Trauma Surgeon, Royal London Hospitals

"Great ideas, models and food for thought. Many are directly applicable to my role immediately."

Jo Humphries, Director, Arriva Transport Group

STEM > Innovation Driven Education